About Us

Eyal Feldman conceived the idea for Boy Butter Lubes at the age of 24 while studying Spanish and playing water polo in Barcelona in 2002. With a true entrepreneurial spirit, Eyal decided to make his vision of Boy Butter a reality. Packed his bags and headed back to the states to get to work. Nine months later, Boy Butter was born and it hit the shelves in the cute 16-ounce Butter Tub packaging, "Boy Butter owes much of its rise to the energy of New York City, the original headquarters of the Boy Butter Lubricants. The company grew steadily and in 2004, Eyal Feldman moved the company to Los Angeles, his hometown, to become a full fledged manufacturer and started churning out more products.

History was made in December of 2005 when Boy Butter's chemists created an industry first; the first stable water based cream form personal lubricant ever. Traditionally cream lubricants are oil based and therefore not conducive to safe sex. By the Summer of 2006 a successful spin off, You'll Never Know It Isn't Boy Butter , the first cream lubricant to be water based and condom safe and as full of kitsch as the original Boy Butter. " The tub versions remained popular but our new squeeze bottles quickly shot up to become our bestsellers.

Boy Butter and You'll Never Know It Isn't Boy Butter has been mentioned or seen on popular TV shows such as Mad T.V., The Daily Show, Logo's Noah's Arc, Saturday Night Live, E's Talk Soup, Talking Sex with Sue Johansen, and Showtime's the L Word. The product maybe be fun and kitschy but the lubricants are amazing, the epitome of creativity and utility.